Task 8: Technology

Technologies that are used in various stages of film production...

Production:- In the industry there have been many major advances in filming technologies, movies like The Hobbit boast 48 frames per second – making it the first movie in Hollywood history to surpass the standard fps rate (which is usually 24 frames per second).- On movie sets across the world, Red One Digital cameras are transforming the filming process by replacing the standard 35 mm camera with a smaller, lighter, and thus more portable camera solution – without lessening image quality. - Virtual backlots now allow actors to appear in far flung destinations, thanks to digital backgrounds.

     - For Fast and Furious 7 when they CGI Paul Walkers looks onto his brother they used SFX/Technology to create a Paul Walker look alike.

Distribution: 

- Official websites and blogsites- Press and public previews- Online competitions- Phone apps and social networking sites. - The typical and traditional form of marketing a film towards an audience would be in the form of film posters and trailers but as technologies have advanced so has marketing methods. Exchange:-  The Selfish Giant used the company curzonhomecinema.com to exchange its film.-    -  For Star Wars force awakens they used a 360 degree camera and this below is a statement from an article on how films are exchanged through a 360-degree camera “It roams through the streets and sky and subway tunnels—Help follows a young woman and an LAPD cop (played by Fast and Better Luck Tomorrow​ star Sung Kang) being pursued by a terrifying alien. Whereas most films seem like skeletal proofs of concept, Help has the spectacular heft, Goliath action sequences, and sequential narrative of a Hollywood blockbuster."

Exhibition:- Ultraviolet and Disney Digital Copy are revolutionizing where and when fans can watch film and television content. Purchased Blu-rays can be stored and accessed online and in the cloud, allowing audiences to engage with their entertainment wherever, whenever they want.- With more ways to watch than ever before, audiences can now find their favorite films and television shows on more platforms, from streaming services like iTunes, Crackle, Hulu Plus, Fandor, SnagFilms, and more. - Multiple screens now offer entertainment lovers endless ways to enjoy their favorite content on a slew of various sized screens. From tablet apps, to streaming services optimized for the mobile screen, fans can gain even deeper access to the films and television shows of their choosing. Recent apps like theStar Trek smartphone app and the Men in Black III tablet app allowed users to interact with the marketing campaigns.- IMAX has been introduced into the film industry which offers widescreen cinematography which produces an image approximately ten times larger than that from standard 35 mm film. - An example of the advance in technology for exhibition is for Avatar. Which was one of the first films to not only be offered at IMAX but in an ordinary cinema in 3D and was very popular with audiences.